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Our Story

From tragedy to legacy

Sholem Benchimol lived in 4 countries before turning 17. His great passion was soccer. His greatest pride: his Jewish identity. He always played wearing his kippah.

The timeline

From an extraordinary life to a global movement

2003

Sholem Benchimol is born into a family that will live in 4 countries.

2003–2020

He grows up with a deep passion for soccer and an unshakable pride in his Jewish identity. He always played wearing his kippah.

April 2020

Sholem loses his life in a bicycle accident at age 17. His light goes out, but his legacy is only beginning.

2020

The Benchimol family, led by Devora with the unconditional support of the whole family, turns grief into legacy and founds Sholem Corazón Valiente. None of this would have been possible without the family's support.

2021

The documentary "Sholem Soul Goal" premieres — telling Sholem's story and inspiring thousands around the world.

2023

The Sholem Method is born — an ethics and character program for young people through sports and education.

2026

The Leadership Incubator launches — trips and workshops shaping the next generation of Jewish leaders with values, purpose, and a global vision.

The heart of the project

Devora Benchimol and Sholem's Legacy

Behind every great movement there is an unstoppable force. At Sholem Corazón Valiente, that force is Devora Benchimol, a woman who has devoted her entire life to education and to strengthening community life. Her mission, however, took on a transcendent meaning after the loss of her son, Sholem.

Witnessing the profound impact and the light Sholem radiated in his short but extraordinary life, Devora made a brave decision: to turn grief into an engine of global transformation. Through unwavering dedication, she has ensured that this organization not only keeps her son's legacy alive, but turns it into a beacon of Motivation for thousands of young people.

Under her leadership, Sholem's name is no longer just a memory — it has become a living methodology that teaches young people to grow with Sincerity, Humility, and a Brave Heart. Today, Devora doesn't just lead a nonprofit; she leads a movement proving that, with Optimism and Loyalty to our roots, the purpose of one life can multiply in the hands of the next generations.

Devora Benchimol
Our Mission

Empowering the next generation of leaders through Sholem's lessons

We shape changemakers with a brave heart, grounded in seven essential pillars:

Sincerity

Humility

Optimism

Loyalty

Empathy

Motivation

Resilience

Our Vision

To become the global benchmark ecosystem for ethical leadership

"Where Sholem's values become the standard for the leaders who will build a more humane, resilient, and connected world."

Join the team

Your support builds the future together

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Sholem Corazón Valiente

Sholem Corazón Valiente is a 501(c)(3) organization dedicated to honoring the memory of Sholem Benchimol z'l by raising leaders through the Sholem Method, sports, and values.

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501(c)(3) Non-Profit

EIN: 46-5252904

Joogalkids Corp DBA Sholem Corazón Valiente

251 191 Terrace · Sunny Isles Beach, FL 33160

No goods or services are provided in exchange for contributions, other than intangible religious or charitable benefits. The full amount of your contribution is deductible for federal income tax purposes to the extent allowed by law.

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